For this project, I observed, analyzed and improved Jittery Joe's, the café located in our school's bookstore. I used the double diamond process to come up with an optimizing concept as well as a transformative concept for the coffee shop.

 

The first pdf shows my first impressions and insights from Jittery Joe's.

The second pdf shows different ideas and solutions I envisioned for Jittery Joe's, after analyzing different painpoints.

After refining my research to one strategic question (How can Jittery Joe's increase its visibility to attract more customers?), I did a third presentation showing how my best ideas could be put into two concepts: one that would transform the service and another which would optimize the service.

BLUEPRINT - Jittery Joe's today

BLUEPRINT - Transforming the service

BLUEPRINT - Optimizing the service