SAMY SMAK
— SPICES
The product line of the brand "Samy Smak" consists of forty different spices and seasonings, which are visually divided into five main groups: "seasonings for...", "greens", "peppers", "spices" and "confectionery additives". In order to stand out among similar competitive products, the customer decided to make the design a little humor. According to his idea, all the illustrations were to resemble the outlines of a ceramic pot with handles. With some kinds of spices it was not easy to do, but we tried:-)
Technologies:
• rolled packaging, printed using the technology high-lineature print HD Flexo, which allows to achieve the most realistic, clear and detailed images
• Multicolor advanced color gamut technology, using standard CMYK colors in combination with Pantone bright colors, provided enhanced colorfulness and saturation of images
• selective matte varnish creates an image of an attractive product and a pleasant tactile effect, increasing the value of the brand in the eyes of the consumer
• the presence of a combination of foil materials protects the product from negative environmental factors, thereby prolonging the shelf life of the product
Task:
• trade mark redesign
• creating illustrations
• style forming package design and forty package in series
Awards:
• "FlexoTech International Print & Innovations Awards" 2018
• "Flexo Print on Film – Medium Web" 2018
Client: GURMINA (Belarus) 2019
