Front | Back of a pamphlet about the event. It was made mostly image-centric to provoke the feel of the festival, since it would be running for the first year ever.  The main events included live music, photo opportunities with people dressed as famous redheads throughout history, ginger-themed drinks, food, and merchandise available for purchase.  The event was planned to be held in the spring at The Hatch Memorial Shell at the Esplanade in Boston, MA. It would unfold down and sideways to create a visual and informative print piece.
Here are the t-shirts that would be sold, along with the original graphics I designed, and the pins that would be used as "tickets" for entry to the event.
This is a poster that would be sold as a takeaway from the event.  The silver portion is a mirror paper so that you can view yourself along with famous gingers and be reminded of the community feeling that the event provides.
This is another poster for the event, emphasizing the individuality of gingers as well as the theme of fun, unique drinks served at the event.
 
This is the third and final poster for the event, showing the commradery between the attendees and the range of ages involved. It is a piece that would remind the consumer of the fun nature of the festival and the day on which they attended.
Ginger Jamboree
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Ginger Jamboree

Hypothetical ginger festival branding concept and design, along with merchandise and a brochure made for the event.

Published: