With Flying Colours. United Yeah partnered with Singapore Airlines and Singapore Tourism Board to change travellers awareness of Singapore as a place of transit to a destination where passion is made possible.

The campaign drew the shortest possible line between awareness and engagement through the design of a straightforward but addictive matching-pairs game that would let players race against the clock — and each other. Players could also delve deeper into a microsite to build itineraries that educated through discovery all of the cool experiences waiting for them in Singapore.