This seasonal movie guide represents one of the many sponsored micro-sites for which I was responsible; they were a key source of sponsorship revenues for the Entertainment group.

 

For this project, I collaborated with a design colleague in creating a new design for MSN’s seasonal movie guides. Our goal was to increase discoverability of new films and featured content. With a focus on user scenarios, I developed a prominent carousel navigation and a dropdown menu with which to filter content. I also created all-new templates for the inner pages to showcase a variety of content and provide clear paths to areas of related interest.

 

My visual concept and styling was then applied.  A warm, glowing color palette and subtle seasonal texture provided a supportive backdrop to the variety of colorful content that would be featured in this guide.