Seat Voyager is a mock seat-filling service. The word "voyage" refers to a journey usually involving travel by sea. Because those who would subscribe to a seat-filling service would have to be open-minded and adventurous, I used a ship to represent that concept and tie it back to the name of the client. One sail is substituted with stage curtains while the water waves are the edges of a perforated ticket. These visuals are utilized to represent performances, concerts, and other events that those subscribed to Seat Voyager would be attending.

Visual process of logo development. Often I'll start by writing down descriptors of anything that makes me think of the brand - objects, feelings associated, brand equities, etc. From there I'll start to sketch out ideas and refine them over time.