SWARM is a passive interactive advertisement meant to grab the attention of the passer-by and subsequently promoting the subject utilizing social media. It consists of the SCAD logo formed by a swarm of bees (the school's mascot) which can be disturbed by the users in front of the installation. Our code tracks multiple users with the Kinect and creates dynamic content by integrating a live twitter feed. If anyone posts a tweet about SCAD, the program picks it up from the twitter feed, and displays that tweet on the screen. The user's username turns into a flower, which also reacts to a person's movements, much like the bees. The actual message will display under their username flower, which can be read by all the participants.