This is a brandmark for Starfish Scuba, a local dive charter. Their current logo design was lacking in originality and fun. The new logo includes elements of water and a fun lighthearted character all while keeping it sincere and safe. The typeface represents that fun energy, while at the same time being safe and honest. The illustration is designed to be dynamic and can be adapted easily depending on the application. Below the logo is a web mockup which includes a booking system as well as a review system for future and previous clientele.