SRP Powersocial VDP Minisite
Research & Design:
I produced a low fidelity wireframe and mock up of this single page web app for both mobile and tablets. Tablets users are only 5% of the audience, however that is still a sizable portion of overall users.
Before designing this layout, I spent an extensive amount of time researching previous iterations and competing apps to find the best arrangement of elements. I always start my designs on paper to get a better feel before going digital. This was the final prototype, but I also came up with a few variations I wanted to run through A/B Testing using Segment.io, which is a versatile API allowing me to sync with Google Analytics or whatever other platform we might switch to. Future proof!