For WebMD Allergy App, I worked as chief consultant for content marketing and product feature requirements. Now I'm also responsible for marketing adoption from our mobile site and legacy app.
Allergies is a growing condition in the U.S and this app helps our registered users by providing personalized, location-based tips to help them stay allergy-free.
Mobile is important to allergy relief brands because most allergy medicine is OTC; therefore mobile coupons can be very valuable to consumers. Additionally, a significant portion of mobile browsing occurs on-the-go, including in the aisles of pharmacies and big-box retailers where the purchase decisions are made for allergy medications.
Brian Stanga
