New moms are fascinated with the health and development of their baby and want personalized, trusted information whenever and wherever they need it. That's exactly what WebMD Baby App provides, and our users have responded very positively giving us a 4 Star+ rating on iStore. We just completed our first integrated marketing sponsorship with Johnson & Johnson.
For this project, I led content experience, multi-screen marketing strategy, and project management.
Brian Stanga