Project:

Design a logo and stationary package for Rachael Ray Nutrish's Campaign, Furever Home. This promotional program is designed to raise awareness of animal rescue and help shelter pets find the homes they deserve, while offering consumers an opportunity to spur donations from the brand to support animal rescue efforts.

Audience:

Pet owners who are specialty/premium shoppers, mid+ income ($75k+), with a lean

towards animal cause and rescue enthusiasts.