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Reebok - Pump
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The Reebok Pump is a line of athletic shoes that was first released on November 24, 1989. It was the first shoe to have an internal inflation mechanism that regulated a unique fitting cushion in the lower and upper tongue to provide locking around the ankle.
Reebok decided to re-create this classic and we helped them to make the announcement to Hong Kong's target, starring William Chan.
Creative Director: Enric Soldevila
Production: The Others
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Video Reel
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Pump! The concept was to relate the Reebok Pump with objects that don't usually inflate
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