From Big Bear Lake, With Love
Through winding mountain roads, past lakes and forests, dressed in all-American style, on a journey to reach the city. Wrangler opens its Fall Winter 18 season with a campaign and collection that celebrates both the wild and rugged natural landscape, combined with a fresh new urban vibe.
This quirky, American winter-adventure was shot in the woods of Big Bear Lake, which led to a challenging combination of assets; ranging from the campaign video and take-outs to a large quantity of picture assets. A collage-approach with three primary, distinct background colours was chosen as a way of execution the campaign's graphic approach; but bringing this to live on the content page was not an easy task, especially with the page load in mind.
Want to see it live? Join us in the woods.
Fotograaf: Ben Toms
Video: Bob Jeusette
Creative direction: Uber & Kosher
Hair: Louis Ghewy
Make-up: Florence Teerlinck
Production: La Superba / Sheriff Productions
Made for Wrangler
