A series of infographics was developed for Paul Mitchell Schools to promote their educational programs. These infographics were shared on social media sites like Pinterest, Facebook, Twitter, Squidoo, Stumbleupon, and Visual.ly. Each infographic focused on a specific corporate program offering and was promoted in areas with Paul Mitchell Schools that offered the specific program showcased in the infographic.
These nfographics drove significant traffic increases to Paul Mitchell School websites and when shared via social media, infographics received high levels of fan engagement. Infographics are regularly one of the most visited pages on Paul Mitchell School websites.