A favourite of the Compton Cowboys
Wrangler celebrates the 30th birthday of their world-famous Texas jeans.
To celebrate they salute the Compton Cowboys.
In a city once synonymous with gangs and violence, ten friends are on a mission to combat the negative stereotypes that surround Compton and its residents through horseback riding; challenging the notion that an African-American can’t be a cowboy.
As a brand steeped in cowboy heritage, Wrangler salutes their efforts and achievements and organised a competition and thus give one lucky brand ambassador the chance to meet up with these inspirational role models in Texas.
Setting up the digital part of the celebration, I had the opportunity to work out the structure and design for the website and create several assets for partners' brandshops, newsletters, adverts and executions for our social platforms.
Production by Jools Sever
Made for Wrangler
