WINE PACKAGING DESIGN
ART DIRECTION . DESIGN . PHOTOGRAPHY . POST PRODUCTION
Os registos históricos mais antigos da Quinta da Rede datam de 1484, fazendo parte da região do vinho do Douro mesmo antes da demarcação de 1756. Com um posicionamento ímpar e uma fantástica vista de 180º para o rio Douro a uma altitude que varia entre 90 a 140 metros, ditam as memórias do tempo que a reconhecida Quinta era um importante ponto para a economia local, onde se estendiam as redes de pesca de um lado para o outro no Rio Douro. Com naturalidade a família Alves, encontrou assim a inspiração necessária para dar vida a 4 sublimes vinhos da marca Rede.
A rotulagem, assinada pela M&A Creative Agency, destaca na perfeição a herança histórica, mas com um caráter muito moderno.
O minimalismo da tipografia que destaca fortemente a marca "REDE", o design materializa a forma das redes através de um cortante que vaza por completo secções do rótulo, acompanhadas por suaves traços de cor estampados, até ao alto relevo aplicado em linhas, dão corpo ao conceito Rede.
O resultado final do ponto de vista criativo/funcional é uma gama coerente, visualmente distinta, sólida, transversal e que agrada a qualquer geração, sem desprestigiar a história da Quinta da Rede.
The oldest historical records of Quinta da Rede date back to 1484, being part of the wine region of the Douro even before the demarcation of 1756. With a unique positioning and a fantastic 180º view of the river Douro at an altitude ranging from 90 to 140 meters, the memories of the time dictate that this recognized Quinta was an important point for the local economy, where the fishing nets extended from one side to the other in the Douro River. Naturally, the Alves family found the inspiration necessary to give life to 4 sublime wines from the brand "Rede".
The labeling signed by M&A Creative Agency, perfectly highlights the historical heritage, but with a very modern character.
The typography minimalism that strongly emphasizes the brand "Rede", the design materializes the shape of the nets through a cutter that completely leaks sections of the label, accompanied by soft strokes of stamped color, to the high relief applied in lines, give the body to the concept.
The final result from a creative / functional point of view is a coherent, visually distinct, solid, transverse range that appeals to any generation, without discrediting Quinta da Rede's history.
The labeling signed by M&A Creative Agency, perfectly highlights the historical heritage, but with a very modern character.
The typography minimalism that strongly emphasizes the brand "Rede", the design materializes the shape of the nets through a cutter that completely leaks sections of the label, accompanied by soft strokes of stamped color, to the high relief applied in lines, give the body to the concept.
The final result from a creative / functional point of view is a coherent, visually distinct, solid, transverse range that appeals to any generation, without discrediting Quinta da Rede's history.
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Design and Photography M&A Creative Agency
Client Quinta da Rede
Project Portugal . 2019
This is a commercial project
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