Concept For Tropicana's New range of Packaging
A new product range - Fruit Cups by Tropicana. Fruit Cups replace tetra packs and are filled with fresh Tropicana fruit juices. As the brand name suggests, Tropicana means 'Tropical', hence the illustration styles have been influenced by the tropical beaches and the tropical environment. The packaging is reusable thus avoiding, wastage.
*Tropicana logo credits: https://www.tropicana.com