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KATÉ
(Branding – Costa Rica)
Katé is a family-owned linens brand from Costa Rica purveying quality, design and effortless luxury. We found the opportunity to restructure the brand's many sub-brands under one umbrella and establish it as a market leader and a key player in hospitality, communicating throughout the key message of everyday ease.
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Drawing inspiration from the monstera leaf which had accompanied the brand since its conception as Tropical Bed and Bath, we developed a branding system inspired in the luscious jungle vegetation to create patterns which accompany the different products they carry.
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In an environmentally conscious move, all plastic packaging was replaced by a single band that holds the fabric together, also allowing customers to experience first-hand the superior quality of the materials.
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http://savvy-studio.net/mokum/