At a time of political and economic uncertainty in South Africa comes a refreshing message in the form of the King Price TV commercial. The commercial effectively marks the launch of the King Price offering - business insurance. 

The commercial, a creative collaboration between Xfacta and Team Best, marks the start of a new phase in the King Price brand life-cycle which invites the viewer to be part of that evolution. King Price is aligning itself with the business owner in a way that says, "We get you, because we are you."

Adding another string to their bow in the form of business insurance puts them in a strong position to make even greater inroads and gather even more fans in the process. The company clearly walks its talk when it comes to living up to the line "Let's get down to business".