As a part of the Powerade 2018 FIFA World Cup Russia campaign, the cart and Inbody machines are two of the major applications for the onsite Powerade experience at World Cup. To introduce the new re-branded Powerade to the market, we opt for a bold and loud design direction. The color and design of the applications follow the guidelines of Powerade FIFA VIS. We work closely with the production team to ensure the designs are not only well branded but also practical; moreover they are convenient, light weight for transportation and onsite assembly.
Created with the Coca-Cola Design team and production team from concept through execution, under the creative direction of Cristiana Grether.