DEFINING DESIGN MANAGEMENT:
The multifaceted nature of design management leads to varied opinion, making it difficult to give an overall definition; furthermore, design managers have a broad range of roles and responsibilities. To this date, its hard to define 'what is Design Management?' to organizations and people, especially non-designer. After a thorough research, I define Design Management as following:
What is Design Management? by Sonia Ghazali (2013)
Design Management Review Panel
Savannah College of Art and Design, 2013
"Sonia, your presentation is a thorough picture of the design process and your leadership role in implementing it for a bright future. In particular, your definition of innovation and design management opens up new conceptual space as it makes intangible ideas concrete."
