Re Packaging Seventh Generation Bathroom Tissue

  • Taking the "green" approach Seventh Generation is using for bathroom tissue, recycled and without chlorine, I created a more appropriate package.

    I removed the plastic and used recycled paper that can be recycled after use. The carrier allows the consumer to remove the extraneous information and use the packaging as a more ideal way to store or display your bathroom tissue. 
    My goals were to create a package that showcases the positives of the product, allows the product to be easier to carry, allows the product to be displayed in bathrooms, and follows the current style of the Seventh Generation brand.