The Client: 2012 Sustainable design festival
The Brief: Design a wayfinding system and a festival app.
We chose to use a panda theme throughout our imagery as we felt pandas already were related to bamboo, as well as being the recognized mascot/logo for WWF (World Wide Fund for Nature). As sustainable design has kind of a serious tone, we chose to make these symbols lighthearted and more humorous to add a bit more fun to the festival.
