Brief: Put together a digital strategy with a raft of different ideas for ways in which the product and brand can be promoted online
The product is already popular with two main areas, Mums buying for Kids and Sports people. As mums are likely to buy sun protection for the whole family, I have decided mainly to explore this area and the idea of mums becoming 'Family Defenders'. I thought this would be fun and engaging for children as well as making mums feel like a hero in a light hearted way.
Email Marketing. Follow the image, link to website's 101 reasons section and find out about the product. This leads to a series of designed pages for reasons to love Sun Mousse to start the campaign. Later
switching the focus to audience feedback and comments of why they love the product.
Share your experience thanks to Sun Mousse's reliable protection in a scrapbook through social networking/email.
Scan a QR code or enter a code online to get access to the Sun Mousse Scrapbook. Great for families. Printed or digital versions available. Possible partnership opportunity with external printing company
Send a digital postcard or have a printed postcard delivered to an address for a more personal touch.
Allows users to upload a photo and create a postcard on the go. Perfect for outdoors adventurers who want to share with friends and family
Join the Family Defender club, get offers, news, gifts and animated Family Defender
episodes
Make your own character using a photo. Fun and silly for kids to see their parents on screen. Digital character perfect for sharing on social networking sites. Also Print out version available for fridges/walls
Additional advertising
