The following are a subset of the many iterations we (my Visual Design partner and I) concepted when trying to design out Mopar's new homepage. I had done an incredible amount of data analysis and competitive analysis which all pointed to specific pieces of content that Mopar's users (i.e. vehicle owners) were most interested in. We prioritized this content and tried a variety of ways of introducing that content to the user. 

Note that when looking through them, the story of the page is effectively the same (the data was incredibly persuasive) but the presentation and interaction of the individual components vary. Note, too, the personalized versions where, if a user has identified their vehicle Make, Model and Year, the experience is tailored to that vehicle and its needs.