The visual identification system for the TV6 channel was prepared at the order of Polsat Television. The design was based on the creative development of shapes related to the logotype. Each figure of the luminaries refers to the graphic sign and is to emphasize the holiday character of the sender's programming offer.
The main element of the identification of TV6 is the logotype, which was created from scratch according to the established directions of marketing communication. One of the main determinants is a close reference to the identification of TV4 channel. The main hided inspiration inside the logotype is the impression about leisure: the depth of amber, ripe mandarin, sparkling sand on the beach in the sun.
Scope of work: idea for visual system, logo design, draft of broadcast design, storyboards, animations, supervising the creation of music, preparation for broadcast and TV editing.
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