Ekam means 'The Supreme Oneness' a word which also describes the great wisdom and the sustenance of all life- like water which the source of all life.
Just as the image of a lotus instantly brings to mind a flower of purity and goodness from waters deep and dank, the logo created for Ekam water has been created with the intention to implicitly imply something pure and good. Pure in quality and good for health. 
The visual creation of the logo for Ekam water is a vertical stem, an unusual deviation of image creation of all other 'Brand Identities' keeping in mind the physical shape of the vertical bottle so that the visual communication of the 'Brand Identity' is emphasized and is visually strengthen. 
The absolute white background implies absolute purity, which is the very essence of the company's product. 
The tender stem signifies freshness while the newly bloomed pink lotus reflects the ultimate good and pure. All these aspects have been incorporated in the image design with the deliberate intention of ensuring that such a bottle, placed on a shelve in the supermarket or in the refrigerator, is easily seen and identified clearly even at a distance. 
Additionally, just as the petals of a lotus opens itself as an invitation for all to partake its beauty and experience its serenity similarly does Ekam water strives to offer pure and clean water which is accessible and affordable to all.