Polluted Seafood
Educational Fishing Game Kit
A game I created and designed from scratch
Target Audience - Children
Positioning - Say no to plastic. What you throw goes into what you eat.
Advertising Objective
An educational fishing game kit that is easily digestible is designed to educate children about microplastic pollution.
Idea - To educate children on such a serious issue, I recreated a famous childhood game and gave it a twist . The children will discover that none of the seafood they've caught are unpolluted just like how polluted our ocean is. Plastic bags, bottles, fishing gear, and other products are entering Amazonian water bodies and degrade into meso- and toxic micro-plastic particles that may be ingested, either directly or indirectly via food chains, by fishes. Various seafood that we consume are mostly contaminated due to water pollution. It's reflected in the twisted fishing game
Execution - In this recreated game, children have to fish for fishes from iconic branded food cans. When a fish was caught, an unpleasant surprise awaited within: microplastics. By turning a serious issue of pollution into a memorable childhood game that’s easily digestible, I made pollution an unforgettable lesson for children - the future leaders of our world.
Different kinds of pollutants are introduced to the kid when the kid discover polluted sardine in sardine tins, sick sotongs in their favourite snack packagings.
.
Japan International Aspac Innovative Design Award
Kancil Awards - SILVER
Best Idea for Social Good
A school of polluted sardines are discovered once the children open the sardine can. The label of Ayam brand sardines that children usually eat it with bread is transformed into cute little chick brand with polluted sardines. The adorable sotongs had gone sick due to the pollutants they ate. Such a sad sight - at least 1000 fishes die each day due to water pollution.
The fish net is made into a fish net bag as the exterior packaging for the whole fishing game set and can be reused especially during a grocery spree. All packaging items are reusable. Different kinds of seafood are packaged in the recognizable snacks that children usually eat but with a twisted label such as polluted sardines, sick sotong hiris, 1000 plus tin with the message of 10000 fishes die each day due to water pollution. Instead of fishes, the surprise end product that they catch are the pollutants such as the tins, plastics, and cans that we had thrown into the ocean.
