EN l Dissertation

The new old, how can brands reach an increaserly aging population. 

The title of the dissertation that I had written for my Bachelor (HONS) of arts in Graphic Communication. The subject was based on the growing group of elderly. Because the subject was about aging there was chosen for wood as material for the cover. Plywood is a kind of wood that is used to make something new and wil go by a proces just as the aging population.

For the first time I did the whole proces to complete the book, from design to binding, laser cutting and glue.