Edition design
Project for the 4th year validation. Branding content from Gentleman Barbier, a french traditional handcrafted wet shaving brand. It’s about attracting a male target (20-35 years old) through a printed magazine and a communication strategy for its launch.
The goal was to make known both the brand and wet shaving.
The goal was to make known both the brand and wet shaving.
The magazine gives advices about wet shaving and men lifestyle in an original and quirky tone. Its name « Pile Poil » is a wordplay as the word « poil » means hair in french and the whole expression means on time.
Shooting photo for the cover page, hand-drawn illustrations, layout and putting together all the articles on InDesign.
Gentleman Barbier's brand territory
Products from Gentleman Barbier
Magazine printouts
Shooting photo for the cover picture
Shooting photo for the cover picture
Layout sheets showing before/after hairstyles
Street marketing flyers in a mask shape inviting young men for the magazine
launch party
