I designed a brand identity system for a crossbow seller and manufacturer.

I was approached by a crossbow seller and manufacturer, called "Interloper," to design their brand identity. They needed their identity system to fit the overall look and feel of the crossbow seller market, as well as encapsulate the world of sport and outdoor gear.

To create a successful brand identity system, I researched many similar companies, considering which visuals were successful. I also browsed through the contemporary trends and target audience preferences. With all the information gathered, I provided my client with several sample color schemes, logos and textures. Once we selected one direction for the development, I expanded the visual formats to make sure that the system could be used fluidly—and in all kinds of application—from websites to business cards, to storefronts and packaging.