College viewbooks are intended to help prospective students (and their parents) make a connection and identify with the prospective school. Unfortunately most viewbooks look pretty much the same from coast to coast. We were brought in to break the trend-- to develop a story that speaks in a unique voice. Our work went way beyond showing happy students and ivy covered buildings. We presented key aspects if the extraordinary learning environment. Demonstrated that having a campus in one of the nation's most exciting and bicycle friendly cities is a huge opportunity. And having skiing and surfing an hour from campus is pretty nice, too.
