Vineyard Vines Bowtie Package

  • For this project, we were asked to pick one of our favorite brands and create a package for one of their products. I chose Vineyard Vines as my brand and created a package for one of their bow ties since the company is known for its unique and iconic ties and bow ties. I wanted my package to be inspired by boating and the lifestyle it promotes. Vineyard Vines is all about living the good life and being nautical so that element was a huge factor in my design. I embraced my inspiration by creating stained wood panels that mimik the wood of a boat paired with a gold ring that mimiks the boats porthole. The 'porthole' is also a way to view the product from inside the packaging.