Indie
Business at the front. Party at the back.
At Indie, we realised that Life Insurance should be less about the doom and gloom we so often see in the category, and more about life. So we set about reinventing it – designing a product that invests in you for investing in yourself. Indie gives you world-class cover plus an investment that generates wealth for your future. So you deal with the business upfront in case you go toes up, and you can have a party at the back if you don’t.
And so, the Mullet Campaign was snipped into being – like a glorious mudflap on the back of the Life Insurance industry’s neck.
Campaign Case Study
TV: Rodney likes to party
TV: Tebogo balls hard
Indie: Andrew Potter, Ansaawf Jakoet, Giran Adams, Matt Riley, Stephan Steyn, Wouter Burger
FoxP2: Justin Gomes, Katherine Tripp, Lizanne Peters, Michael Lees-Rolfe, Mimi Cooper
Plank Film Production: Pete Pohorsky, Seamus Bax
