The concept behind this event was, how the smart phone was being used for commerce purposes. So the design had to mimic how the consumers would use their devices. This was one of the first animated invitations that I created for FGI. The image below illustrates how the animation works.
The marketing campaign was done mostly through email and one challenge that we faced was the animation not working. The work around this problem, was to set the last image (the image with all of the important info) to be the first image. This image doesn't show (it's animation duration is short relative to the other frames) leaving the viewer with a seamless animated invitation.
The image above is a static version of the invitation (The animated version included the motion in the screen). We used the static version to send as PDF's and to post on social media. The image below is a screensaver version that was used to be projected onto the staging area, during the event.
