The Edible Schoolyard program teaches kids about growing their own food and cooking healthy meals. The program allows kids to learn through hands-on experience and develops invaluable tools that they can use for the rest of their lives. The campaign is intended to create awareness and encourage implementation of the program in other schools. The target audience includes parents, teachers, and administrative personnel. Large photos draw you into ads while the bright colors and the whimsical illustration of fruits and vegetables give them a playful feel.
