Grolsch posted a competition for an unorthodox redesign of their label. My concept was inspired by a classic incident occurring at a braai. As a chap took a sip from his bottle of Grolsch, a fellow braaier remarked, “Why are you drinking salad dressing?” I collapsed. All over the world, every other fridge or restaurant table has a mandatory Grolsch bottle containing salad dressing in it or on it. The dry copy and revised label design (Thanks Hannes!) transform an everyday domestic scene into a classic Grolsch label. Winning cash from a beer giant was awesome too!