A Senior Dog Guide
A Senior Dog Guide is a mock campaign to encourage adopters to consider adopting older dogs and how to take care of them. The campaign distributes a fun booklet, tote bag, and posters to interested adopters.
A mockup of the booklet:
High quality closeups of some pages of booklet:
Posters to raise awareness of the cause and which adoptees and bring back home:
Tote bag for the adoptees: