The project involved a design intervention at systems level to reduce corruption (e.g. bribing the trafiic police on breaking signals) which prevails at traffic lights when people jump signals.
The idea was to hold back the public not by force and fear of punishment but in a very subtle way so that they perceive value for their waiting time and wait at Signal on their own. The intervention caters to reduced perceived time and information cum entertainment at signals.
The whole problem was understood in depth with a unique design approach and process
At select traffic junctions, while commuters wait for the signal to turn green, there will be a huge screen displaying information, mixed with entertainment, which adds value to their wait time.
At each traffic Junction, while commuters wait for the signal to go green, there will be a display of information mixed with entertainment on the screen. The information can range from real time news to dynamic maps within the limited periphery from the junction showing where ahead the traffic congestion lies. It can also display information on weather, headlines, cricket scores, train delays, awareness messages or simply- fun messages that make people smile and bring down the stress level.
Care has been taken that the screen facing the moving traffic is switched off by placing the four screen carefully and strategically. Screen would display something only facing the stationary traffic and would not be visible to the moving traffic.
Care has been taken that the screen facing the moving traffic is switched off by placing the four screen carefully and strategically. Screen would display something only facing the stationary traffic and would not be visible to the moving traffic.
