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Nashville SC Rebranding

Nashville SC
Nashville SC just unveiled their new brand for their MLS team beginning play in 2020. The logo was received with mostly negative feedback, and the most common complaint was, "why didn't we just keep our USL logo?"

We believed that the new logo was headed in the right direction; however, it was executed poorly. The 'sound waves' look more like a dumbbell, but we liked the uniqueness of the shape. When looking at their previous logo, we liked the six diagonal lines representing the six strings on a guitar. We think this better represents Nashville over the sound waves.

So we went about combining our favorite features from both crests to make the one we prefer.

Let us know what you think.
Side by Side Comparison. 
Left Top, USL logo. 
Left Bottom, New MLS Brand. 
Right, our reimagined design.
Nashville SC Rebranding
Published:

Nashville SC Rebranding

Nashville SC Rebranding

Published: