In almost all baby product ads in India, parenting is portrayed to be oh-so-wonderful. In this idyllic world of obliging babies and energetic parents, nothing ever goes wrong. Like the phones of new parents, advertisers keep mum about the sticky, smelly, sleep-deprived reality of parenting.
In real life, though, things go swimmingly for a minute and disastrously the very next. Babies become
sleep-averse and bath-resistant. 3am becomes play time. Toys find themselves in the food chain.
And food, well, meets the floor more than your child’s nutritional needs.
sleep-averse and bath-resistant. 3am becomes play time. Toys find themselves in the food chain.
And food, well, meets the floor more than your child’s nutritional needs.
In our film for Toonz Kids' Store, we decided to keep it real. Letting parents know that we not only understand their plight but also have them covered, no matter what life, or their child, throws at them!
English
Hindi
