It’s a pink that encompasses barely-there dusty rose, faded peach, muted apricot, dull salmon and charged terracotta shades, known collectively as ‘millennial pink’. This season is all about pink.
Designers and fashion houses like Gucci, Balenciaga, Celine, Valentino are all bringing pink to the fashion playground.
It’s not only invading the womenswear but also menswear this season. It reflects gender fluidity in fashion as Pink is the most gender-loaded of colours, interlaced with femininity in everything from toy-store branding to the pink pussy hats.
Millennial Pink is showing us the fashion politics and modern day feminism with its revival.
Here’s a mood board on the millennial pink.