Mr Bean - Mr Bean cares for you
"care your health, care your life"
---
Single Minded Point:
- Slogan: Life’s simple pleasure (original one)
.
- My tagline is “Mr Bean Cares for you”
• All Parents care more about the healthy of their children. Mr bean cares
because Mr Bean sells healthy food to the customers. The soy bean food is
healthy, and also just only have Mr Bean used soy bean to make the whole
product such as pancake, porridge, soya milk, ice-cream, milk shake and
etc to different age customers. People can enjoy the different food in one
store and also can let the family have a great gathering at here.
Campaign:
• The design I use the cute character to attack more family to eat this. The 3
poster which is flyer with voucher, bus station digital poster and bus station.
The colour tone I use in soft colour that represents the life’s simple
pleasure.
Target Audience:
- Young Parent (25-35 years old)
- Children (below 9 years old)
• Parents of this age will buy all things for their children in order to fulfil their
wants. So I use the character/mascot to attract children then they will tell
their parents to buy the product from Mr Bean.
Unique Selling Point:
- Mr Bean is adopting a fast food concept but they using the soy bean to be
main ingredient as they want people eat in healthy. Mr Bean provide the
variety food and keeps the traditional taste and healthy food to their
customer.
- Mr Bean have their own character.
- People can find the branches at hospital (Changi General Hospital)
1.Voucher. They will collect it in their bag.
2. Bus station display. People are certain using public transport which is bus. So, when they waiting bus that can take a selfie with the cute character.
3. Bus station digital poster. The digital poster can have some interacting with people, also, they can scan the QR code to get more discount.
3. Bus station digital poster _video.
4. TV commercial _video.
---
