Seasalt Regular

  • While attending SCAD in my junior year, I decided to take a class that could further my ability to see letterforms in a way that would improve my knowledge of typography as well as further my skills in creating logotypes. Intro to typeface design, I knew, would be the perfect class to further my education in a way that narrows my focus while also helping me better understand other broader points of my field of study. In the duration of the class, I have successfully rendered a full 26 character set in both upper and lowercase as well as a set of numbers and punctuation that I named Seasalt. The following are images from a final printed poster displaying the typeface. My references for study are several historical sources included in my pinboard here.
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  • The following images show some of my process including sketches, work in progress shots, and letterform relationships that show the letters used in words. In my process I found that letterforms were easier to resolve when I worked with them in words. My first set of words, not featured here, included the word "hedgehog", which was the original name for the typeface. It later changed to Seasalt because of the 1920's-1930's theme, the ability to be displayed well with a beach color palette, and its relevance to the ice cream sign. 
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