HDFC BANK Blood Donation
#BleedForACause
Our Problem:
India faces a severe shortage of 1.9 million units of blood.
The Reason:
Even with a population of 1.7 billion, only 2% actually donate.
The Idea:
Lakhs of people die when these eligible donors neglect to donate.
So, we released a video of people confessing to a serious crime. Murder.
So, we released a video of people confessing to a serious crime. Murder.
We revealed that these murders were committed through this same act of negligence.
So we asked people help fight this crime.
We asked them to come #BleedForACause
People were shocked. They were even taken aback.
But they got the message loud and clear.
