Orbit White. Smile Changes Everything
These are two videos about a snow-white smile, which several dozens (hundreds?) of advertising works have already been shot about. The idea "With Or Without" was invented by me together with Viktor Sokolov and brilliantly embodied by Hans Jonkers.
Credits:
Agency BBDO Moscow:
Art Director – Nikolay Pynti (myself)
Copywriter – Victor Sokolov
Creative Group Head – Andrei Iliassov
Creative Group Head – Andrei Iliassov
Creative Director – Igor Lutz
Agency General Producer – Elena Gazhevsky
Production Company Directors Film Company New York:
General Producer – Richard Coll
Director – Hans Jonkers
