#BRIEF COMPANY BACKGROUND
Archie’s Chicken & Fries is a fast food restaurant that is committed to serving an innovative spin of fried chicken and loaded fries that is affordable yet authentic in taste.With its exciting line of original menu, Archie's Chicken & Fries aims to make their brand a one stop shop for chicken and fries in Cagayan de Oro.
#COLOR PALETTE
Red, Blue and White are commonly used in sports related brands and icons. Aside from maintaining the athletic look, the colors are used to make the brand stand out but without being too loud.
#HISTORY
Its menu’s flavors are what makes the food chain stand out. The owner, also the chef, focused on turning its chicken and fries into something more appetizing and original by incorporating familiar flavors from different cuisines to create a whole new product.
#BRANDING CONCEPT
Archie's Chicken and Fries is greatly influenced by most American fast food chains thus, giving the brand a bold and athletic look that is hip, fast-casual and trendy.
THEN & NOW
Archie's Chicken & Fries is a homegrown brand established in the year 2018. Within the span of 3 years operation, the brand has grown into a bigger and more spacious space accommodating more customers than ever before. We are lucky to be part of the brand’s growth and success!
