Millennial Mindshift Branding
Millennial Mindshift is an online blog that addresses a common problem faced by millennials: being overwhelmed by all the opportunities and choices around them and not knowing which one to pursue - or even not knowing what to do with them. The blog aims to ease the anxiety structured around the overwhelming amount of inputs, and remind millennials that it's OK.
The approved logo is a pretty straightforward illustration of a millennial's mind: a shifting brain which symbolizes the indecisiveness of a millennial being unable to concentrate on one objective.
