This is the first phase for a brand identity for a proposed boutique hotel in Quebec City. The mission of the hotel is to provide an exciting destination that adds to the beautiful landscape of Quebec City. The visual identity being developed will reflect the fun, vibrant life of this French-speaking area.
To see inspiration, alternative solutions, and the design process, click here!
The hotel, Château Tiguidou, uses the French-Canadian word "Tiguidou" as a cheeky response to the iconic Château Frontenac. Tiguidou means a-okay, peachy, awesome. This awesome little hotel is a fun, vibrant place to experience Quebec City.
Château Tiguidou references Parisian style in an updated, upbeat setting. The hotel is a place for relaxing as well as creating new, exciting memories with likeminded travelers.
One of the brand's primary focuses is to enjoy moments. The brand is sophisticated but doesn't take itself too seriously. Life is about making the most of the everyday, and a vacation is an occasion to remember.
The visual inspiration comes primarily from Paris's Art Deco movement. This movement has recently had a resurgence, with vibrant punches of color added. Intricate pattern work, custom lettering, and quirky touches will be seen throughout the brand.
The target market is primarily a youthful audience with the means to make a vacation special. The guests will be looking for a unique experience, and may be from Canada, The US, or even further away.
Quebec City is host to many beautiful, classic French-inspired hotels. There is opportunity to appeal to a more hip generation, creating a fun and modern experience. One hotel that is in a similar market is C3, an art-centric hotel.
